Digital Marketing vs Traditional Marketing
When developing your brand, you begin with the choice: Digital Marketing vs Traditional Marketing. Every business’s goal is to maximize profit, which only happens with increased product exposure (s) to the market. As such, the concept of marketing sets in, in a bid to connect the audience to the goods/services offered by the business. Marketing is grouped into two principal business approaches: digital marketing and traditional marketing; and in this article, we would be exploring which is most suitable for your business.
What is digital marketing?
Digital marketing involves using the internet and technology in marketing by businesses. This is a relatively new marketing approach, a step away from the more traditional view. Digital marketing can prove useful to any business, irrespective of its size. The right to use search engines and social media platforms for marketing goods/services falls under digital marketing. Digital marketing allows easier connection to markets and customers/clients.
Some methods employed in digital marketing methods include:
- Social media posts
- Website content
- Clickable ads
- Search engine optimization (SEO)
- Email campaigns
Since a gross percentage of the global population is drifting towards online and social media platforms, it is logical that marketing invades that aspect as well.
What is traditional marketing?
Traditional marketing includes all marketing approaches that exclude the internet. method has been around for decades and still is used now, though minimally.
Some methods employed in traditional marketing methods include:
- Commercials on radio or television
- Newspaper ads
- Postcards and coupons
- Distributable flyers
- Telephone calls and text notifications
These methods have been and are still being used even today. Their longevity of use has made them an integral, timeless part of marketing.
Pros and cons of digital marketing
· More opportunity for engagement
By using social media outlets in marketing, it is possible to see, in Realtime, the reaction of the audience and their impression of the product/service being offered. Comments, share data, view data can speak volumes of the consumers’ impression of the product. As more people engage your advertisements on social media or websites, you can be sure you’re on the right track.
· Easier measurement and evaluation
Digital marketing makes it a lot easier to keep track of the impacts of strategies. This can be achieved by generating graphs and charts to illustrate trends of goods/services.
Also, more straightforward evaluation of previous strategies allows for preparations or alterations to preceding procedures, thus maximizing output.
· Clever targeting
With digital marketing, it becomes possible to tailor marketing efforts to suit a varied group of consumers. For example, it is possible to create content specifically for 20-year-old female youths who love soccer. This goes a long way to maximize marketing efforts.
· Digital ads could be deemed annoying
Though digital ads can successfully reach a far broader scope of individuals than traditional marketing schemes, they can also be invasive and annoying to customers/clients. This is especially true when ads popup intrusively, interrupting the activities of the audience. Such scenarios serve to negate the efforts of marketing and can instead create negative impressions in
· Temporal (less permanent)
Digital marketing schemes are usually less permanent than traditional approaches. Efforts like social media ads, google ads, banners, etc., do not usually last very long – they pop up for seconds or minutes and disappear afterward. They are also intangible and can easily be ignored by the audience.
· Technology still evolving
The limits to digital marketing haven’t been defined so far, and there is still a lot to learn to use it to the fullest. It may require getting specialists or dedicated equipment to make the most impact. There is also the risk that schemes being used today may be redundant in the nearest future.
Pros and cons of traditional marketing
· Easier to achieve and understand
Traditional marketing schemes like billboards, TV ads, and even newspaper ads are easily within reach of the average population, as they are already an integral part of their daily lives. As such, such methods can be easier to understand and can make a more significant impact.
· More Permanent
Traditional marketing outlets like newspaper ads, billboards are more permanent and won’t just disappear over time. As such, traditional marketing ads can create more impact
· Can Be More Memorable
Traditional marketing schemes are usually tangible and are more likely to be remembered than intangible digital ads. This is because seeing things in real-life has more tendency to be remembered than digitally propagated ads.
· More difficult to measure the impact
Keeping track of the impact made by traditional marketing can prove challenging, infinitely more complicated than with digital marketing. Though methods like brand trackers exist, they do not come near the available tools with digital marketing.
· Usually more expensive
Traditional marketing schemes can be more expensive than digital marketing services. For example, creating an ad and including it in a newspaper will be more costly than generating and propagating a digital ad on social media.
· Lack of engagement with the audience
Traditional marketing strategies do not give room for engagement with the audience. As such, they usually tend to be one-sided, with the audience unable to make comments or reactions to the ads.
· Time cost
Traditional marketing methods can be time-consuming, yielding results after weeks or even months. For example, it is uncertain exactly when someone would read the newspaper to encounter the ad or when an individual would sit before the television to receive the ad.
Which should you go with?
Well, it depends. Each approach has its strong suit and most suitable application. Digital marketing can be well suited for instances where you want to contact a specific subset of the population while still keeping costs relatively low. It also thrives in cases where audience engagement is desired speedily.
On the other hand, traditional marketing still finds relevance in scenarios where the target audience is an older or local population. In these cases, traditional marketing would be more productive as such people would be naturally more inclined to the tools commonly used in traditional marketing.
Generally, in deciding whether to traditional or digital as far as marketing is concerned, you should carefully consider:
- Your specific marketing needs
- The target audience
- Your dedicated budget
Actually, none of the marketing schemes is set in stone as the best approach. With an understanding of digital marketing vs traditional marketing, you are better appraised to decide which method would best suit your needs as a business.