How to Find Website Design Near Me

website design near me

Nine Tips To Finding the Best Web Design Near Me

If your business depends on a website to get clients, then you might want to get the best website that best fits your business. It should be attractive and inviting. That will reduce its bounce rate hence more converting customers.  About 38 percent of website visitors stop working with a site if they find the content or layout unattractive.

If you want your website to grow, invest in your website design to make it attractive and outstanding. This dream can only be achieved by finding the best web design near you.

Why Should I Find a Website design near me?

When you have decided that your business needs an online presence with a website, there are a few things you have to consider to successfully carry out the project. Are you going to design the site yourself or would you have to get a website designer near you.

  1.     You do not have experience building a site

You need a professional designer near you because you might not have the experience in building an attractive website for your business that will bring the desired results. To develop a good site, you must think of how the content in your site will impact the user and change their experience. This will keep leads on your website.

  1.     You do not have time to build your website

Designing a website takes time. You need to put in the time to make your business website outstanding from that of your business competitors. Investing time in your web design gives you a good opportunity to attract leads to your business. If you do not have time to build your business website design, you can rely on a website designer to build the desired website for you.

  1.     You do not know how to drive results with your website

You may have the vision and ideas on how you want your website to look like, but you might not know everything that is required to make the best results for the site. Different elements can be added to your site to make it interesting to the audience, which you might not know, like adding a video to your site gives your audience different experiences. If you cannot get the desired results for your site, get a website design near you that will help in achieving your dream.

  1.     You want a website that stands out from the competition

When building your dream website, you want it to stand out among others. To make your website stand out from the competition, create a unique website that will capture the heart of your audience and give them an unforgettable experience. You might want to build the website on your own by relying on a template website builder, these template builders will make it easy for you to build your site but will not help the site stand out from the competition. You can find a website design near you that will help you create a unique site for your business.

How do I find a website design near me?

Now that you know the importance to get a website design near you, the next step is how to find the best website design near you. Below are nine ways to help you find the best website design for your business.

1. Set a budget for your website design

When looking for web design the first step is to think of the cost. The budget determines the level of design you will have and where you will have it. When you have established your budget, you will have a better idea of the results you expect.

2. Choose what kind of designer you want to hire

Many people have engaged in web designing. This is good because you have a lot to choose from to find exacting what you need for your project. The most common providers of website design near you include the freelancer, the design agency, the full-service agency.

3. Look at their portfolio

To find the best website design near you, you need to look at their portfolio of website design companies that is, what they can offer. You want to see if they have the experience to bring out your dream results. You should also look at the designs they have done by similar industries to see if the company will be able to deliver what you want.

4. Read client testimonials

Client testimonials give you information on the company and the type of work they do for their clients. If you are not familiar with the website design near you, looking at the client’s testimonials will help you see if the company will provide the desired design for your site. If a company provides good services, people will be happy to talk about it and this is a sign that the web design company near you is a good one.

5. Check out pricing

The cost of the website design is very important so you can know the design you can afford with your budget and which company will like to work with your budget. The cost depends on all the elements you need for your site. The person with a simple site will pay less than someone who needs an in-depth site. When looking for a website design near you, look for any indication of pricing.

6. See if they offer additional services

As you build your website, you may need additional design services to promote your site. look for a full-service website design near you that provides other services.

7. Ask lots of questions about the web designers process

Tell the web designer to explain every detail of what they do, why they do it, and how it is beneficial to your business. This will help you have a better understanding.

8. Request references

Ask for references from companies in the same industry as you. They can tell you a lot about the type of work you want to do.

9. Shop around and find multiple website designs near you

Do not be hasty to choose one website design right away. There is no reason to feel bad doing a thorough search through your potential website design options, this is your site and your money after all. Take your time and carefully select a good developer that will design a good website design. Most web designers will gladly give a free consultation, take this as an advantage to explore and see which will better fit into your needs.

Digital Marketing vs Traditional Marketing

digital marketing vs traditional marketing

Digital Marketing vs Traditional Marketing

When developing your brand, you begin with the choice: Digital Marketing vs Traditional Marketing. Every business’s goal is to maximize profit, which only happens with increased product exposure (s) to the market. As such, the concept of marketing sets in, in a bid to connect the audience to the goods/services offered by the business. Marketing is grouped into two principal business approaches: digital marketing and traditional marketing; and in this article, we would be exploring which is most suitable for your business.

What is digital marketing?

Digital marketing involves using the internet and technology in marketing by businesses. This is a relatively new marketing approach, a step away from the more traditional view. Digital marketing can prove useful to any business, irrespective of its size. The right to use search engines and social media platforms for marketing goods/services falls under digital marketing. Digital marketing allows easier connection to markets and customers/clients.

Some methods employed in digital marketing methods include:

  •         Social media posts
  •         Website content
  •         Clickable ads
  •         Search engine optimization (SEO)
  •         Email campaigns

Since a gross percentage of the global population is drifting towards online and social media platforms, it is logical that marketing invades that aspect as well.

What is traditional marketing?

Traditional marketing includes all marketing approaches that exclude the internet. method has been around for decades and still is used now, though minimally.

Some methods employed in traditional marketing methods include:

  •         Commercials on radio or television
  •         Newspaper ads
  •         Postcards and coupons
  •         Distributable flyers
  •         Billboards
  •         Telephone calls and text notifications

These methods have been and are still being used even today. Their longevity of use has made them an integral, timeless part of marketing.

Pros and cons of digital marketing

Pros

·         More opportunity for engagement

By using social media outlets in marketing, it is possible to see, in Realtime, the reaction of the audience and their impression of the product/service being offered. Comments, share data, view data can speak volumes of the consumers’ impression of the product. As more people engage your advertisements on social media or websites, you can be sure you’re on the right track.

·         Easier measurement and evaluation

Digital marketing makes it a lot easier to keep track of the impacts of strategies. This can be achieved by generating graphs and charts to illustrate trends of goods/services.

Also, more straightforward evaluation of previous strategies allows for preparations or alterations to preceding procedures, thus maximizing output.

·         Clever targeting

With digital marketing, it becomes possible to tailor marketing efforts to suit a varied group of consumers. For example, it is possible to create content specifically for 20-year-old female youths who love soccer. This goes a long way to maximize marketing efforts.

Cons:

·         Digital ads could be deemed annoying

Though digital ads can successfully reach a far broader scope of individuals than traditional marketing schemes, they can also be invasive and annoying to customers/clients. This is especially true when ads popup intrusively, interrupting the activities of the audience. Such scenarios serve to negate the efforts of marketing and can instead create negative impressions in

·         Temporal (less permanent)

Digital marketing schemes are usually less permanent than traditional approaches. Efforts like social media ads, google ads, banners, etc., do not usually last very long – they pop up for seconds or minutes and disappear afterward. They are also intangible and can easily be ignored by the audience.

·         Technology still evolving

The limits to digital marketing haven’t been defined so far, and there is still a lot to learn to use it to the fullest. It may require getting specialists or dedicated equipment to make the most impact. There is also the risk that schemes being used today may be redundant in the nearest future.

Pros and cons of traditional marketing

Pros

·         Easier to achieve and understand

Traditional marketing schemes like billboards, TV ads, and even newspaper ads are easily within reach of the average population, as they are already an integral part of their daily lives. As such, such methods can be easier to understand and can make a more significant impact.

·         More Permanent

Traditional marketing outlets like newspaper ads, billboards are more permanent and won’t just disappear over time. As such, traditional marketing ads can create more impact

·         Can Be More Memorable

Traditional marketing schemes are usually tangible and are more likely to be remembered than intangible digital ads. This is because seeing things in real-life has more tendency to be remembered than digitally propagated ads.

Cons:

·         More difficult to measure the impact

Keeping track of the impact made by traditional marketing can prove challenging, infinitely more complicated than with digital marketing. Though methods like brand trackers exist, they do not come near the available tools with digital marketing.

·         Usually more expensive

Traditional marketing schemes can be more expensive than digital marketing services. For example, creating an ad and including it in a newspaper will be more costly than generating and propagating a digital ad on social media.

·         Lack of engagement with the audience

Traditional marketing strategies do not give room for engagement with the audience. As such, they usually tend to be one-sided, with the audience unable to make comments or reactions to the ads.

·         Time cost

Traditional marketing methods can be time-consuming, yielding results after weeks or even months. For example, it is uncertain exactly when someone would read the newspaper to encounter the ad or when an individual would sit before the television to receive the ad.

Which should you go with?

Well, it depends. Each approach has its strong suit and most suitable application. Digital marketing can be well suited for instances where you want to contact a specific subset of the population while still keeping costs relatively low. It also thrives in cases where audience engagement is desired speedily.

On the other hand, traditional marketing still finds relevance in scenarios where the target audience is an older or local population. In these cases, traditional marketing would be more productive as such people would be naturally more inclined to the tools commonly used in traditional marketing.

Generally, in deciding whether to traditional or digital as far as marketing is concerned, you should carefully consider:

  •         Your specific marketing needs
  •         The target audience
  •         Your dedicated budget

Actually, none of the marketing schemes is set in stone as the best approach. With an understanding of digital marketing vs traditional marketing, you are better appraised to decide which method would best suit your needs as a business.

What is the Purpose of an Email Newsletter?

what is the purpose of an email newsletter

An email newsletter has long been a great way to promote your business. It’s quick to create and is a free marketing strategy. If you haven’t created a newsletter for your business, it’s time to consider starting one. 

A series of email newsletters can be a strategic long term marketing move. You want to connect with your subscribers at least 12 times. Eighty percent of paying subscribers will make their purchase between the 5th and 12th contact. Although you are not likely to win a lot of clients through emails alone, these messages can keep your client engaged and eventually become paying customers.

The Purpose of a Good Email Newsletter

When deciding on a newsletter topic, there are a few important things to consider:  your target audience, your intended purpose, the content, designing with mobile devices in mind and an attention grabbing subject line.

We’re going to give you a step-by-step breakdown of exactly how to create your own email newsletter.

So, what can a newsletter do for you and your business?

  • Connect you with potential clients
  • Establish you as a leader or expert in your field
  • Build trust in you and your business
  • Build brand awareness
  • Determine consumer needs and interests
  • Increase traffic to a designated site
  • Generate more sales

Now, how can you accomplish those outcomes with your email newsletter?

  • Provide relevant news, tips, and information
  • Publicize events
  • Announcements
  • Promote products and services
  • Make special offers
  • Cross-promote partners and business contacts

How to Create Your Email Newsletter

Now that you know the success that can be gained through newsletters, here is a step-by-step guide of how you can make your own for your business.

Step #1: Establish Your Newsletter Goal

First you need to determine the main goal of the newsletter. Ask yourself how it fits into your current marketing strategy.

You may want to announce your company’s launch or promote a new line of products. Whatever your goal may be, keep it in mind as you create your newsletter.

Once you decide on your goal, the next move is to plan your content.

Step #2: Define the Content

Emails should be one of two things: Educational or Entertaining. Or a combination of both!

A couple years ago I was working with the owner of a printing business. He had mastered creating outstanding content while making it very interesting. He was able to achieve a 60% open rate for his email newsletters, which is impressive!

Make sure your content is useful and relevant for your intended audience. Don’t always focus on selling something. By offering helpful & engaging material you will build trust with your clients. You don’t have to create brand new copy each time. Re-purpose existing content from your blogs, articles, and marketing brochures.

Think about how often you want to send out your newsletter and its ideal length. Next, you’ll want to create an outline to follow for each release after it.

Step #3: Layout a Template For Your Email Newsletter

You can use an email service provider’s template but we recommend you create it to reflect your brand’s look-and-feel. This helps establish your brand and your potential customers will quickly recognize that it comes from your company. 

Next is the format.

Pick from this optional list of formatting elements and characteristics:

  • Text (fonts, colors, sizes)
  • Layout (length, margins, justification)
  • Highlighting (bold, italics)
  • Imagery (logo, photos, cartoons)
  • Columns
  • Tables
  • Lists (bullets, numbers)
  • Repeatable section titles
  • Links (to landing pages, videos, web sites)

Again, remember to let your brand’s look and feel drive the design of your newsletter.

Very important > your email template must be mobile-friendly.

Once you have the format down, start gathering your content.

Step #4: Add Your Body Content

Using your template as your outline, start filling in your text and images. Size images or artwork so that it doesn’t overtake the size of the text.

Ask for feedback of your newsletter draft to few trusted people. Ask them to give honest feedback, including pointing out typos, poor grammar, and factual errors. You could follow up with a short of list of questions such as:

  • Did you enjoy or appreciate the content?
  • Was it professional?
  • Did you learn something?
  • Was it too long or too short?
  • Would you like to continue receiving it?
  • What part of it did you find most valuable or interesting?

Step #5: Create a Powerful Subject Line For Your Email Newsletter

One of the most challenging parts about an email newsletter is deciding the subject line. It should be compelling, relevant & click-worthy. Subject lines need to express the idea without telling everything while compelling the reader to want to see what’s inside.

A few questions to ask for the all-important subject line in an email newsletter:

Is it attention-grabbing?

Does it relate to the email recipient’s needs or interests?

Will it help them solve a challenge?

Will it spark their curiosity?

Does it match the email content?

Is it a mobile-friendly length of under 40 words?

Can we personalize it by including their name?

Is the spelling, grammar, and punctuation correct?

Did I avoid using CAPS or special characters (!!!)?

Try eye-catching words and phrases such as:  sneak peak, secret, hidden, solution, little-known, exciting, must know, avoid these mistakes; free, clearance, and discount always get my attention. Avoid click-bate language. Whatever you do, don’t let your subject be unspecific or boring.

Test out your subject lines to make sure they don’t land in the recipients’ SPAM folder. “Free” can sometimes trigger a spam filter.

Practice Makes Perfect With Creating Newsletters

Over time, you’ll learn what is and is not working with your email list.

NOTE:  Don’t forget to keep it legal. By law you are required to include an “unsubscribe” option in each email, along with your contact information.

Once you have created your educational and entertaining email newsletter and gathered your intended recipients, you just need to send it. However, your work doesn’t stop there. Make sure to analyze the results. By tracking open rates, click rates, etc., you’ll learn how you can improve next time.

What email newsletters worked for your business? Do you have advice you would like to share with other business owners? Reply in the comments below.

 

Social Proof and Getting Reviews For Your Business

One of the latest developments in today’s ever changing business world is a term called “reputation marketing.” Getting reviews from Google are an example of this type of marketing. Google, Yelp, Facebook and other sites provide customer ratings and comments about merchants and service providers.

Reputation Marketing, Social Proof and Getting Reviews

More and more consumers are using these sites to make buying decisions. These directories typically have a one to five-star rating, and they are quickly multiplying. These sites are the perfect place for disgruntled customers to complain and “get even” with employees of companies that have offended them.

Getting Reviews and Other Social Proof For Your Business

Social proof, which is having customers endorse your service or product, is becoming more and more relevant. A few years ago Google acquired Zagat, a restaurant rating organization and has integrated Zagat into Google Maps. They are now rating local businesses. Linkedin is also an important social media sites for business owners in which to be listed and endorsed.

The result of social proof becoming so popular is that business owners are under more and more customer scrutiny. The way small businesses are rated has the potential to become more important than having a website or any other marketing method in the future. Customers will quickly learn how we rate with an internet search.

Reputation Marketing For Your Business

Reputation marketing is basically getting reviews(great reviews) and other positive news for your business. The good news is this is generally easy to do if we are proactive with our clients. Below are some steps to looking great online:

  • Deliver great service.

The obvious! But the fact of the matter is this is a must to create great relationships with our clients. Always under-promise and over-deliver.

  • Begin getting reviews and testimonials from your customers.

The process is very simple:

    1. Grab a pen and notepad.
    2. Call up or visit your past and present clients.
    3. Catch up with how their life is going.
    4. Ask them for an appraisal of your service.
    5. Ask them to describe your service, write down what they said. 
    6. Read back their statement to them, using their exact words.
    7. If their testimonial is favorable, ask them if your service is worthy of five stars.
    8. Thank them for their kind words.
    9. Tell them that you will send them an email with their testimonial to confirm that this looks acceptable to them.

How to Utilize Your Testimonials

Once your customer has approved the testimonial, ask them if they would be willing to copy and paste the testimonial into Google or the website/directory of their choosing.

      1. Ask to use their photo along with their testimonial. Photos will dramatically increase the credibility of their review.
      2. If you want endorsements on Linkedin, go to your profile link and click on “recommendations.” Send the request to your customer, asking them to copy and paste their testimonial into the provided field.
      3. If you want a testimonial placed on another review site, send a link to your customer of the URL in which your business is listed, requesting them to copy and paste the testimonial along with giving you a five-star rating.
      4. Use these testimonials on your website, in your marketing materials, in company newsletters and in the stories you tell about your service.
      5. Gather many testimonials. These stories from your clients will sell you faster and give you more credibility than advertising could ever buy for you.

What to Do With a Customer Complaint

  1.  If you become aware of an unhappy client, contact them immediately. Face to face is best, and the telephone is the next best, next best would be email. Avoid online communications! Listen calmly and with empathy to your client and do what it takes to win them over. Repeat back their complaints to make sure your client knows you have listened to them and understand them and ask their forgiveness.
  2. If you get a negative rating, don’t ignore it. Contact your client to rectify the situation. I recommend that you do whatever it takes to make them happy, including offering a refund or free services. Respond online to the rating to show what you have done to rectify the situation. Finally, bury the negative rating with lots of positive ratings by doing the steps above.

Springboard into client referrals.

The next important thing to do with your customer is to ask them “Who do you know that could benefit from my service?” This way, you have trained your customer about how to sell you by developing the testimonial. Now they can use it by calling their contacts and referring you.

Conclusion

Your reputation is vital to the success of your business. Be proactive about getting reviews. A proverb tells us; “Choose a good reputation over great riches; being held in high esteem is better than silver or gold.” It’s a great quote to keep in mind as you focus on success in your business and life.

Creating a Landing Page For Your Business

creating a landing page for your business

The key purpose of a landing page is to convert visitors into leads. Statistics show that a landing page can significantly increase your sales. Whatever your products or services are, having a well-designed page is vital to driving traffic where you want them to go. Designing a landing page requires a different approach than designing a website or newsletter. We’re providing some guidelines which should ensure that you have a high-converting landing page.

Determine the Goal of Your Landing Page

It may seem obvious, but taking the time to determine what you’re trying to accomplish with the landing page will jumpstart the design process.

What do you truly want to accomplish with the landing page? Don’t think only about the service or product they’ll get, but focus on defining the point of the whole process. Is it to:

  • Create brand awareness?
  • Build credibility and trust?
  • Gather email addresses?
  • Get more visitors to your website?
  • Make more sales?

If you’re clear on the end goal, then a clear design will follow.

Still, every page should have only one clear path which takes each visitor to the right destination.

Provide a Lead Magnet

An exciting offer is what drives the visitor to give up their email address – it could be a free eBook, newsletter, class or template. It’s essential that you create a lead magnet that is relevant and valuable to your target audience.

Best Elements of a Landing Page

To create a page that is successful, make sure that:

  • Your Copy is Concise and Clear

Copy on a landing page should be kept to a few sentences at most. Save the longer copy for emails and blogs. Be short and make sure it’s compelling. Get straight to the point.

All the copy should drive the user to act right away.

  • Don’t Ask For Extras

The form on your page should only ask for essential data such as name and email address. Asking for more info will greatly decrease the chances to get users to enter their info and click that button.  Better yet, ask for only a first name, and only if you plan to use that data right away (such as in an email campaign.)

If you are selling a product or service in your landing page, make sure it’s simple and to the point. Only ask for information that is necessary. Once their order is placed, you can ask for additional information you may need.

  • Write a Call-to-Action That Works

In any landing page, the verbiage in your call-to-action button is very important. Avoid common phrases such as “Click Here” and use strong words and compelling phrases like:

“Get a free WORK SMART, NOT HARD e-Book”

“Subscribe to the Savvy Blogger Newsletter”

“Grab my free marketing class”

Employ a clear and direct call-to-action that makes the user want to act immediately.

Designing a Landing Page

Designing a landing page is very different than creating a regular web page.  While one aspect is the short, simple copy, the other part is its design.

A good design should support the call-to-action. Just as your copy is concise, your design should be simple. Keep these major aspects in mind:

  • Simplicity. Your page should be free of distractions. Keep the user laser focused on clicking that call-to-action button. Do this by not including any other clickable elements like logos, icons, or hyperlinks.
  • Branding. You want the user to recognize your branding elements (fonts, colors, layout, logos, etc.). Keep the look consistent across all of your marketing platforms. Carrying your brand forward avoids confusing the visitor and gives them confidence in your products and/or services.
  • Copy Length. While some use a landing page to further explain their business, the most successful ones will contain only the essential elements:
    • An explanatory or motivational heading
    • Two to three short paragraphs
    • Field for email address
    • A call-to-action button to get the offering promised
  • Imitate What Already Works. A good practice is to find and capture a landing page to use as a model. If you thought that their page was simple yet effective, then your visitors will like yours, too.
  • Imagery. You can add an imagery on your page, but don’t make it too busy. The user just wants to get what’s being offered in the quickest way possible.
  • The Fold. If the user has to scroll down to see the call-to-action (falls below the “fold”), then you will lose out on potential sales.

Summary: A Landing Page Can Be Very Lucrative

For such a simple and temporary page, there’s much to consider when convincing visitors to give up their email. We know that clicking not only means we get some freebie, but it also means we’ve signed up for  future emails. Making it easy and painless to use, worthwhile, and professional will give them the trust to give out the personal information.

What are your thoughts about creating your own landing page? Do you think this could help you grow your business? Let us know your thoughts below.